In collaboration with Code Concept, we provided different material suggestions for the rebranding of the juice department, in a total of five ICA stores. Based on Code Concepts drawings, we produced and performed the installation of all products. The rebranding should contribute to distinguish the juice department, to raise awareness of what juice is, how it is produced and what it contains.
After the implementation of both static and moving messages, both the final customer, Eckes Granini and we at Ci Concept have received only positive reactions. Gladly visit one of the stores in Emporia Malmö, Partille, Alvik, Simrishamn or Norrköping!